When I started my business I defined an avatar of who I wanted to work with. I had no idea how targeted I needed to be to really be in front of the right audience. Since starting my coaching business 3 years ago, I have experienced sporadic income despite my efforts to do “all the things.” I just couldn’t get traction. When I came across the idea of using a curated audience for lead generation, I didn’t believe my results would be so drastic. I just launched my first program marketing to my curated audience and increased my conversions by 350%! I actually sold out my program!