Your Avatar is the Heartbeat of Your Business

​​Over the past 12+ years, I have worked with coaches at various stages of their businesses. They have all come to me with the belief that they can serve a variety of people, and that may be true. But, none of them were thriving in their business because their messaging was all over the place. … Continue reading Your Avatar is the Heartbeat of Your Business

5 Ways to Truly Understand Your Ideal Customer

When it comes to getting to know your avatar there are several ways to go about it. You can invest time and energy into locating that data organically by conducting surveys or having conversations in FB groups and in DMs.  You can search through piles of profiles trying to find out more about your potential … Continue reading 5 Ways to Truly Understand Your Ideal Customer

The 6 Most Effective Marketing Channels You Should Be Using To Grow Your Business

You’re in business to make money pure and simple. In order to do that, you need to be able to engage your potential customers (leads) and turn them into paying customers. The easiest way to do that is by removing all of the friction you can from their buyer’s journey. You and I both know … Continue reading The 6 Most Effective Marketing Channels You Should Be Using To Grow Your Business

6 Benefits of Data Driven Audiences

Big businesses have been using data driven marketing for decades. Why? Because it is effective. When you take the guesswork out of marketing, you change the way you market. You no longer get lost in the ocean of content that’s out there.  Your message starts to resonate with the people you are best equipped to … Continue reading 6 Benefits of Data Driven Audiences

Are Your Paid Ads Performing?

There is ONE thing all businesses need:  High Quality Leads!  No business is exempt from needing to connect with the right people and converting them into paying customers. It’s the difference between getting by and scaling your business. There are many ways to find leads: Lead magnets – Trading email addresses for a freebie Challenges … Continue reading Are Your Paid Ads Performing?