Does Your Dream Customer Know What Problem You Solve?

Communication can get muddled when you explain the problem you solve for your dream customer, especially if you are capable of helping them with more than one pain point. It is essential to communicate the problem simply, effectively and concisely in a way that leaves no room for ambiguity. Think of your “I help” statement … Continue reading Does Your Dream Customer Know What Problem You Solve?

Curated Audiences Increase Paid Ads Conversion Rates

Audience curation isn’t a new idea. Big corporations have been doing it for decades. Why? Because it increases the number of conversions. On average for every $1 spent on ads, a company can expect to make $8. Not a bad deal, right? When Facebook came on the scene, digital marketing made running ads more affordable … Continue reading Curated Audiences Increase Paid Ads Conversion Rates