5 Most Important Questions You Need to Ask About Your Organization

One of the things I love most about my business is helping service-based business owners elevate their business and learn how to scale in a way that makes sense for their specific goals. I recognize not everyone wants to build a million-dollar business, but to be successful at any stage of your growth, you have … Continue reading 5 Most Important Questions You Need to Ask About Your Organization

5 Ways to Truly Understand Your Ideal Customer

When it comes to getting to know your avatar there are several ways to go about it. You can invest time and energy into locating that data organically by conducting surveys or having conversations in FB groups and in DMs.  You can search through piles of profiles trying to find out more about your potential … Continue reading 5 Ways to Truly Understand Your Ideal Customer

7 Ways to Attract and Nurture Your Leads

Marketing strategies continue to evolve. Omni-channel and multi-channel marketing strategies are a must with today’s savvy buyers. People want you to make it easy for them to say “yes,” and cookie cutter methods will no longer bring you the results you need to sustain and scale your business. It’s important for you to customize the … Continue reading 7 Ways to Attract and Nurture Your Leads

Does Your Dream Customer Know What Problem You Solve?

Communication can get muddled when you explain the problem you solve for your dream customer, especially if you are capable of helping them with more than one pain point. It is essential to communicate the problem simply, effectively and concisely in a way that leaves no room for ambiguity. Think of your “I help” statement … Continue reading Does Your Dream Customer Know What Problem You Solve?

Lead Gen, There is a Better Way

I don’t know about you, but every conversation I’ve had over the past several weeks has centered around lead generation. Everyone struggles with it. Coaches. Consultants. Service Providers. Course Creators. The list goes on.  Nearly 70% of all online businesses spend endless hours and countless dollars each year trying to get in front of their … Continue reading Lead Gen, There is a Better Way