You’re in business to make money pure and simple. In order to do that, you need to be able to engage your potential customers (leads) and turn them into paying customers. The easiest way to do that is by removing all of the friction you can from their buyer’s journey. You and I both know … Continue reading The 6 Most Effective Marketing Channels You Should Be Using To Grow Your Business
Big businesses have been using data driven marketing for decades. Why? Because it is effective. When you take the guesswork out of marketing, you change the way you market. You no longer get lost in the ocean of content that’s out there. Your message starts to resonate with the people you are best equipped to … Continue reading 6 Benefits of Data Driven Audiences
Labels. We all use them. Whether we like it or not we view ourselves through filters. Are you a type A or Type B personality? Are you an introvert or extrovert? Are you an INFJ? How do those labels impact you? The great news is…it doesn’t matter!!! When it comes to being a high performer, … Continue reading 6 Habits you Need to Cultivate to Become a High Performance Achiever
Communication can get muddled when you explain the problem you solve for your dream customer, especially if you are capable of helping them with more than one pain point. It is essential to communicate the problem simply, effectively and concisely in a way that leaves no room for ambiguity. Think of your “I help” statement … Continue reading Does Your Dream Customer Know What Problem You Solve?
Resilience is a word that is resonating with me lately. Resilience is what has gotten me to where I am today. The mindset of never giving up has served me well. Until recently the word I would have used is persistence, but that doesn’t have the same ring to it. Resilient sounds luxurious. It sounds … Continue reading Shift from Persistent to Resilient