5 Ways to Truly Understand Your Ideal Customer

When it comes to getting to know your avatar there are several ways to go about it. You can invest time and energy into locating that data organically by conducting surveys or having conversations in FB groups and in DMs.  You can search through piles of profiles trying to find out more about your potential … Continue reading 5 Ways to Truly Understand Your Ideal Customer

Are Your Paid Ads Performing?

There is ONE thing all businesses need:  High Quality Leads!  No business is exempt from needing to connect with the right people and converting them into paying customers. It’s the difference between getting by and scaling your business. There are many ways to find leads: Lead magnets – Trading email addresses for a freebie Challenges … Continue reading Are Your Paid Ads Performing?

Are you ready for your next launch?

When I was growing up, my dad owned an appliance store. We lived in a small town and our store was the only privately owned store that sold appliances. There were a couple of discount stores that had an appliance department but they didn’t offer service calls or training. I learned early on that understanding … Continue reading Are you ready for your next launch?

Lead Gen, There is a Better Way

I don’t know about you, but every conversation I’ve had over the past several weeks has centered around lead generation. Everyone struggles with it. Coaches. Consultants. Service Providers. Course Creators. The list goes on.  Nearly 70% of all online businesses spend endless hours and countless dollars each year trying to get in front of their … Continue reading Lead Gen, There is a Better Way