6 Habits you Need to Cultivate to Become a High Performance Achiever

Labels. We all use them. Whether we like it or not we view ourselves through filters. Are you a type A or Type B personality?  Are you an introvert or extrovert? Are you an INFJ? How do those labels impact you? The great news is…it doesn’t matter!!! When it comes to being a high performer, … Continue reading 6 Habits you Need to Cultivate to Become a High Performance Achiever

Does Your Dream Customer Know What Problem You Solve?

Communication can get muddled when you explain the problem you solve for your dream customer, especially if you are capable of helping them with more than one pain point. It is essential to communicate the problem simply, effectively and concisely in a way that leaves no room for ambiguity. Think of your “I help” statement … Continue reading Does Your Dream Customer Know What Problem You Solve?

Curated Audiences Increase Paid Ads Conversion Rates

Audience curation isn’t a new idea. Big corporations have been doing it for decades. Why? Because it increases the number of conversions. On average for every $1 spent on ads, a company can expect to make $8. Not a bad deal, right? When Facebook came on the scene, digital marketing made running ads more affordable … Continue reading Curated Audiences Increase Paid Ads Conversion Rates

Are You Using SMARTer Goals to Scale Your Business?

This morning as I was scanning my FB feed, I noticed a question posed to a group.  “How do you ensure you are being productive and not just busy?”  It’s a question I ask my coaching clients almost daily. I was intrigued to see how many responses indicated that busyness was filling coaches’ businesses, preventing … Continue reading Are You Using SMARTer Goals to Scale Your Business?