Lead Gen, There is a Better Way

I don’t know about you, but every conversation I’ve had over the past several weeks has centered around lead generation. Everyone struggles with it. Coaches. Consultants. Service Providers. Course Creators. The list goes on.  Nearly 70% of all online businesses spend endless hours and countless dollars each year trying to get in front of theirContinue reading “Lead Gen, There is a Better Way”

All Lists are NOT Created Equally

This is a crazy statistic!  68% of businesses struggle with lead generation. I have found that to be true with the client’s I’ve worked with over the past twelve years. In fact, I think the number might be even higher when it comes to generating high-quality pre-qualified leads. When I owned my mortgage business, IContinue reading “All Lists are NOT Created Equally”

What is Omni Channel Marketing and Why You Need it in your Business

Data is becoming more and more important in our dream client’s buyer journey. In a recent study by the Harvard Business Review (HBR), stats showed that 7% of buyers are online only shoppers, 20% were brick and mortar shoppers, and an incredible 73% used multiple platforms before making their buying decision. When you provide multipleContinue reading “What is Omni Channel Marketing and Why You Need it in your Business”

What is social listening and why you need to use it

What is Social Listening and Why You Need to Use It Simply put, social listening is monitoring social media channels for conversations about your brand, your competitors, and your product or service. It allows brands to track and analyze conversations about them on social platforms. Pretend that you own a boutique clothings shop.  You’re behindContinue reading “What is social listening and why you need to use it”

Social Media Marketing Tools Every Business Owner Should Have

Guest post submitted by: Chantel Cervantes Getting your business active on social media is a great way to build your audience and connect. It shows a more personable side to your brand and can help establish authority in your industry. It’s also an opportunity to study the analytics side, showing you how successful your brandContinue reading “Social Media Marketing Tools Every Business Owner Should Have”