DATA COLLECTION – How to Understand Your Customer on a Deeper Level

You’ve heard me say it before, and I’m going to say it again today. Data is a powerful business building tool.  If you want to have higher conversions, you need to pay attention to the data that matters. And, that begins with the data points that make up your dream customer’s avatar or persona. OneContinue reading “DATA COLLECTION – How to Understand Your Customer on a Deeper Level”

Use Journaling and Self-Reflection to Create a Personal Growth Plan

Let’s face it; we live in a fast-paced world. As an entrepreneur, we wear multiple hats to keep our businesses moving forward. This level of activity can lead to tunnel vision if we don’t intentionally schedule the time to reflect. Without reflection and evaluation, our companies can easily take over our lives. I am aContinue reading “Use Journaling and Self-Reflection to Create a Personal Growth Plan”

5 Ways to Show Up for Yourself Daily

As a leader in your business, you need to show up every day.  Growing your business takes consistent effort and intentional actions.  Without those two ingredients, your business is nothing more than a time-consuming hobby.   You may not have had good leaders in your past to emulate but that is no excuse.  If you’reContinue reading “5 Ways to Show Up for Yourself Daily”

Become a Great Leader Through Great Story-Telling

Communicating and connecting are essential skills if you want to be a successful leader, yet the bulk of leaders in today’s workforce have under-developed presentation and communication skills.  An inadequate understanding of how to effectively communicate can reduce a leader’s impact on his team and organization. Science tells us that our brains are designed toContinue reading “Become a Great Leader Through Great Story-Telling”

3 Tips to Start Living an Intentional Lifestyle

As entrepreneurs and business professionals, our priorities can be externally influenced.  If we are not intentional about our planning, we may begin to react to our environment rather than respond to it. Stopping to put out fires can lead us down a path of decreased productivity. As leaders in our businesses and communities, we needContinue reading “3 Tips to Start Living an Intentional Lifestyle”