5 Ingredients Every Piece of Copy Needs to be Effective

In college I majored in communications with a minor in journalism. I worked hard to develop an editorial style of writing and communicating. While that served me well getting articles and books published, when I started my coaching business it did not help me convert leads into sales. As I watched one ad campaign after … Continue reading 5 Ingredients Every Piece of Copy Needs to be Effective

Can a Curated Audience Boost Your Conversion Rates?

This week I had an eye opening conversation with a potential customer who asked me this question, “If I can build a custom audience on Facebook, why do I need a curated audience from Audientum?  Aren’t they the same thing?” Simple answer is “No.”  They are very different because of the number of data points … Continue reading Can a Curated Audience Boost Your Conversion Rates?