Getting Comfortable With Your Data  3 Reasons Why You Need to Regularly Check In

Forrester Research has said that we are in “The Age or the Customer,” where companies are no longer driving business decisions, customers are. For this very reason, it is imperative for businesses to know and understand their clients and potential clients on a deeper level. Now, more than ever, small businesses need to look for … Continue reading Getting Comfortable With Your Data  3 Reasons Why You Need to Regularly Check In

Can a Curated Audience Boost Your Conversion Rates?

This week I had an eye opening conversation with a potential customer who asked me this question, “If I can build a custom audience on Facebook, why do I need a curated audience from Audientum?  Aren’t they the same thing?” Simple answer is “No.”  They are very different because of the number of data points … Continue reading Can a Curated Audience Boost Your Conversion Rates?