Getting Comfortable With Your Data  3 Reasons Why You Need to Regularly Check In

Forrester Research has said that we are in “The Age or the Customer,” where companies are no longer driving business decisions, customers are. For this very reason, it is imperative for businesses to know and understand their clients and potential clients on a deeper level. Now, more than ever, small businesses need to look for … Continue reading Getting Comfortable With Your Data  3 Reasons Why You Need to Regularly Check In

5 Elements of Every Successful Launch

Over the past twelve years, I’ve had my share of successful launches.  And, I have also experienced launches that totally tanked. For many coaches, their launch determines their income for the quarter or the year, so creating a successful launch is essential for their business to survive. Launches can be stressful. And if you’re like … Continue reading 5 Elements of Every Successful Launch

5 Simple Ways to Connect With Your Audience on Social Media

When I started my online business in 2008 social media was a new thing. It was a place where we went to share personal details. Then, somewhere along the way, it became a place where we started sharing our businesses and professional accomplishments. As social media continues to expand its reach it’s vital for brands … Continue reading 5 Simple Ways to Connect With Your Audience on Social Media

How to Create Your Unique Value Proposition in 5 Easy Steps

Do you know what your Unique Value Proposition  (UVP) is? If you said, “no,” it’s time to pause and create a statement that will set you apart from your competition. This statement creates the foundation for your marketing messages and strategies. It is the second most important tool in your marketing tool box.  You may … Continue reading How to Create Your Unique Value Proposition in 5 Easy Steps

5 Ways to Truly Understand Your Ideal Customer

When it comes to getting to know your avatar there are several ways to go about it. You can invest time and energy into locating that data organically by conducting surveys or having conversations in FB groups and in DMs.  You can search through piles of profiles trying to find out more about your potential … Continue reading 5 Ways to Truly Understand Your Ideal Customer