10 Reasons Why Online Coaches Fail to Build a Sustainable Business

Speaking from personal experience, building my coaching business was far more difficult than I had imagined. All of my previous businesses had been built in large part by word of mouth and content marketing. It all came together organically.  I quickly discovered that communicating the services I provided as a coach was far more complex … Continue reading 10 Reasons Why Online Coaches Fail to Build a Sustainable Business

What is behavioral data and why does it matter?

Understanding your clients is what sets you apart from your competition. The more you know and understand their behavior, the better you can serve them. When we talk about data at Audientum, we are looking beyond the basic demographic data that is easy to access, we are looking at the more complex attributes that your … Continue reading What is behavioral data and why does it matter?

Getting Comfortable With Your Data  3 Reasons Why You Need to Regularly Check In

Forrester Research has said that we are in “The Age or the Customer,” where companies are no longer driving business decisions, customers are. For this very reason, it is imperative for businesses to know and understand their clients and potential clients on a deeper level. Now, more than ever, small businesses need to look for … Continue reading Getting Comfortable With Your Data  3 Reasons Why You Need to Regularly Check In

5 Elements of Every Successful Launch

Over the past twelve years, I’ve had my share of successful launches.  And, I have also experienced launches that totally tanked. For many coaches, their launch determines their income for the quarter or the year, so creating a successful launch is essential for their business to survive. Launches can be stressful. And if you’re like … Continue reading 5 Elements of Every Successful Launch

20 Characteristics of an Entrepreneurial Mindset

I don’t know about you, but I’ve been a rule breaker for most of my life. I could always find a better way to do things and, in many instances, my bosses didn’t appreciate my innovative spirit. When I was in the corporate world, it wasn’t uncommon for my boss to pull me aside before … Continue reading 20 Characteristics of an Entrepreneurial Mindset