Are you ready for your next launch?

When I was growing up, my dad owned an appliance store. We lived in a small town and our store was the only privately owned store that sold appliances. There were a couple of discount stores that had an appliance department but they didn’t offer service calls or training. I learned early on that understandingContinue reading “Are you ready for your next launch?”

DATA COLLECTION – How to Understand Your Customer on a Deeper Level

You’ve heard me say it before, and I’m going to say it again today. Data is a powerful business building tool.  If you want to have higher conversions, you need to pay attention to the data that matters. And, that begins with the data points that make up your dream customer’s avatar or persona. OneContinue reading “DATA COLLECTION – How to Understand Your Customer on a Deeper Level”

Why You’re Not Getting an ROI on Your Social Media Advertising

Social media is a treasure trove of data that can be measured in a multitude of ways…likes, shares, retreats, impressions…the ways you can look at data is mind boggling.  But, what metrics are really important to you as a small business owner?Facebook and LinkedIn would have you believe that impressions are what matter most. ButContinue reading “Why You’re Not Getting an ROI on Your Social Media Advertising”

Use Journaling and Self-Reflection to Create a Personal Growth Plan

Let’s face it; we live in a fast-paced world. As an entrepreneur, we wear multiple hats to keep our businesses moving forward. This level of activity can lead to tunnel vision if we don’t intentionally schedule the time to reflect. Without reflection and evaluation, our companies can easily take over our lives. I am aContinue reading “Use Journaling and Self-Reflection to Create a Personal Growth Plan”

Shift from Persistent to Resilient

Resilience is a word that is resonating with me lately. Resilience is what has gotten me to where I am today.  The mindset of never giving up has served me well. Until recently the word I would have used is persistence, but that doesn’t have the same ring to it. Resilient sounds luxurious.  It soundsContinue reading “Shift from Persistent to Resilient”