10 Reasons Why Online Coaches Fail to Build a Sustainable Business

Speaking from personal experience, building my coaching business was far more difficult than I had imagined. All of my previous businesses had been built in large part by word of mouth and content marketing. It all came together organically.  I quickly discovered that communicating the services I provided as a coach was far more complex … Continue reading 10 Reasons Why Online Coaches Fail to Build a Sustainable Business

What is behavioral data and why does it matter?

Understanding your clients is what sets you apart from your competition. The more you know and understand their behavior, the better you can serve them. When we talk about data at Audientum, we are looking beyond the basic demographic data that is easy to access, we are looking at the more complex attributes that your … Continue reading What is behavioral data and why does it matter?

5 Elements of Every Successful Launch

Over the past twelve years, I’ve had my share of successful launches.  And, I have also experienced launches that totally tanked. For many coaches, their launch determines their income for the quarter or the year, so creating a successful launch is essential for their business to survive. Launches can be stressful. And if you’re like … Continue reading 5 Elements of Every Successful Launch

20 Characteristics of an Entrepreneurial Mindset

I don’t know about you, but I’ve been a rule breaker for most of my life. I could always find a better way to do things and, in many instances, my bosses didn’t appreciate my innovative spirit. When I was in the corporate world, it wasn’t uncommon for my boss to pull me aside before … Continue reading 20 Characteristics of an Entrepreneurial Mindset

5 Simple Ways to Connect With Your Audience on Social Media

When I started my online business in 2008 social media was a new thing. It was a place where we went to share personal details. Then, somewhere along the way, it became a place where we started sharing our businesses and professional accomplishments. As social media continues to expand its reach it’s vital for brands … Continue reading 5 Simple Ways to Connect With Your Audience on Social Media