DATA COLLECTION – How to Understand Your Customer on a Deeper Level

You’ve heard me say it before, and I’m going to say it again today. Data is a powerful business building tool.  If you want to have higher conversions, you need to pay attention to the data that matters. And, that begins with the data points that make up your dream customer’s avatar or persona. OneContinue reading “DATA COLLECTION – How to Understand Your Customer on a Deeper Level”

Why You’re Not Getting an ROI on Your Social Media Advertising

Social media is a treasure trove of data that can be measured in a multitude of ways…likes, shares, retreats, impressions…the ways you can look at data is mind boggling.  But, what metrics are really important to you as a small business owner?Facebook and LinkedIn would have you believe that impressions are what matter most. ButContinue reading “Why You’re Not Getting an ROI on Your Social Media Advertising”

Shift from Persistent to Resilient

Resilience is a word that is resonating with me lately. Resilience is what has gotten me to where I am today.  The mindset of never giving up has served me well. Until recently the word I would have used is persistence, but that doesn’t have the same ring to it. Resilient sounds luxurious.  It soundsContinue reading “Shift from Persistent to Resilient”