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How to Create A Blue Ocean and Become an Expert in Your Niche

I am a lifelong learner and avid reader.  I am constantly on the lookout for thought leaders and mentors to uplevel my personal and professional development journey. A couple of years ago, I ran across the concept of creating blue oceans based on a book called “Blue Ocean Strategy” by W. Chan Kim and Renee … Continue reading How to Create A Blue Ocean and Become an Expert in Your Niche

7 Ways to Attract and Nurture Your Leads

Marketing strategies continue to evolve. Omni-channel and multi-channel marketing strategies are a must with today’s savvy buyers. People want you to make it easy for them to say “yes,” and cookie cutter methods will no longer bring you the results you need to sustain and scale your business. It’s important for you to customize the … Continue reading 7 Ways to Attract and Nurture Your Leads

6 Benefits of Data Driven Audiences

Big businesses have been using data driven marketing for decades. Why? Because it is effective. When you take the guesswork out of marketing, you change the way you market. You no longer get lost in the ocean of content that’s out there.  Your message starts to resonate with the people you are best equipped to … Continue reading 6 Benefits of Data Driven Audiences

6 Habits you Need to Cultivate to Become a High Performance Achiever

Labels. We all use them. Whether we like it or not we view ourselves through filters. Are you a type A or Type B personality?  Are you an introvert or extrovert? Are you an INFJ? How do those labels impact you? The great news is…it doesn’t matter!!! When it comes to being a high performer, … Continue reading 6 Habits you Need to Cultivate to Become a High Performance Achiever