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Your Avatar is the Heartbeat of Your Business

​​Over the past 12+ years, I have worked with coaches at various stages of their businesses. They have all come to me with the belief that they can serve a variety of people, and that may be true. But, none of them were thriving in their business because their messaging was all over the place. … Continue reading Your Avatar is the Heartbeat of Your Business

What is behavioral data and why does it matter?

Understanding your clients is what sets you apart from your competition. The more you know and understand their behavior, the better you can serve them. When we talk about data at Audientum, we are looking beyond the basic demographic data that is easy to access, we are looking at the more complex attributes that your … Continue reading What is behavioral data and why does it matter?

Getting Comfortable With Your Data  3 Reasons Why You Need to Regularly Check In

Forrester Research has said that we are in “The Age or the Customer,” where companies are no longer driving business decisions, customers are. For this very reason, it is imperative for businesses to know and understand their clients and potential clients on a deeper level. Now, more than ever, small businesses need to look for … Continue reading Getting Comfortable With Your Data  3 Reasons Why You Need to Regularly Check In

5 Elements of Every Successful Launch

Over the past twelve years, I’ve had my share of successful launches.  And, I have also experienced launches that totally tanked. For many coaches, their launch determines their income for the quarter or the year, so creating a successful launch is essential for their business to survive. Launches can be stressful. And if you’re like … Continue reading 5 Elements of Every Successful Launch

20 Characteristics of an Entrepreneurial Mindset

I don’t know about you, but I’ve been a rule breaker for most of my life. I could always find a better way to do things and, in many instances, my bosses didn’t appreciate my innovative spirit. When I was in the corporate world, it wasn’t uncommon for my boss to pull me aside before … Continue reading 20 Characteristics of an Entrepreneurial Mindset