There is ONE thing all businesses need: High Quality Leads!
Communication can get muddled when you explain the problem you solve for your dream customer, especially if you are capable of helping them with more than one pain point. It is essential to communicate the problem simply, effectively and concisely in a way that leaves no room for ambiguity. Think of your “I help” statement … Continue reading Does Your Dream Customer Know What Problem You Solve?
Audience curation isn’t a new idea. Big corporations have been doing it for decades. Why? Because it increases the number of conversions. On average for every $1 spent on ads, a company can expect to make $8. Not a bad deal, right? When Facebook came on the scene, digital marketing made running ads more affordable … Continue reading Curated Audiences Increase Paid Ads Conversion Rates
When I was growing up, my dad owned an appliance store. We lived in a small town and our store was the only privately owned store that sold appliances. There were a couple of discount stores that had an appliance department but they didn’t offer service calls or training. I learned early on that understanding … Continue reading Are you ready for your next launch?
Social media is a treasure trove of data that can be measured in a multitude of ways…likes, shares, retreats, impressions…the ways you can look at data is mind boggling. But, what metrics are really important to you as a small business owner?Facebook and LinkedIn would have you believe that impressions are what matter most. But … Continue reading Why You’re Not Getting an ROI on Your Social Media Advertising
What is Social Listening and Why You Need to Use It Simply put, social listening is monitoring social media channels for conversations about your brand, your competitors, and your product or service. It allows brands to track and analyze conversations about them on social platforms. Pretend that you own a boutique clothings shop. You’re behind … Continue reading What is social listening and why you need to use it
In college I majored in communications with a minor in journalism. I worked hard to develop an editorial style of writing and communicating. While that served me well getting articles and books published, when I started my coaching business it did not help me convert leads into sales. As I watched one ad campaign after … Continue reading 5 Ingredients Every Piece of Copy Needs to be Effective￼
This week I had an eye opening conversation with a potential customer who asked me this question, “If I can build a custom audience on Facebook, why do I need a curated audience from Audientum? Aren’t they the same thing?” Simple answer is “No.” They are very different because of the number of data points … Continue reading Can a Curated Audience Boost Your Conversion Rates?￼
One of the biggest complaints I hear from new coaches is the amount of time it takes to mine for new customers. Many coaches spend up to 80% of their time trying to connect with their target audience between creating content, posting, social selling and hosting conversion events. That leaves very little time for actual … Continue reading 8 Searches to Help You Connect on LinkedIn
You’re in business to make money pure and simple. In order to do that, you need to be able to engage your potential customers (leads) and turn them into paying customers. The easiest way to do that is by removing all of the friction you can from their buyer’s journey. You and I both know … Continue reading The 6 Most Effective Marketing Channels You Should Be Using To Grow Your Business
Being an entrepreneur and growing a coaching business isn’t easy. It takes a strategic plan and consistent action taking. Having the right habits will literally create the life and business you want. Several years ago I was introduced to the Miracle Morning by Hal Elrod. His ideas on how important habits are helped me create … Continue reading World Class Habits that Will Elevate your Life and Business