Forrester Research has said that we are in “The Age or the Customer,” where companies are no longer driving business decisions, customers are. For this very reason, it is imperative for businesses to know and understand their clients and potential clients on a deeper level. Now, more than ever, small businesses need to look for … Continue reading Getting Comfortable With Your Data ￼3 Reasons Why You Need to Regularly Check In
Over the past twelve years, I’ve had my share of successful launches. And, I have also experienced launches that totally tanked. For many coaches, their launch determines their income for the quarter or the year, so creating a successful launch is essential for their business to survive. Launches can be stressful. And if you’re like … Continue reading 5 Elements of Every Successful Launch
I don’t know about you, but I’ve been a rule breaker for most of my life. I could always find a better way to do things and, in many instances, my bosses didn’t appreciate my innovative spirit. When I was in the corporate world, it wasn’t uncommon for my boss to pull me aside before … Continue reading 20 Characteristics of an Entrepreneurial Mindset
When I started my online business in 2008 social media was a new thing. It was a place where we went to share personal details. Then, somewhere along the way, it became a place where we started sharing our businesses and professional accomplishments. As social media continues to expand its reach it’s vital for brands … Continue reading 5 Simple Ways to Connect With Your Audience on Social Media
Do you know what your Unique Value Proposition (UVP) is? If you said, “no,” it’s time to pause and create a statement that will set you apart from your competition. This statement creates the foundation for your marketing messages and strategies. It is the second most important tool in your marketing tool box. You may … Continue reading How to Create Your Unique Value Proposition in 5 Easy Steps
Last week I hosted a masterclass called 5 Things you Need to Know About Your Avatar to Write Copy Like a Pro! The purpose of the class was to demonstrate how knowing who your avatar is outside of simple demographics is necessary to move people from being a lead to becoming a paying customer. Questions … Continue reading I don’t have an avatar…does it matter?
In college I majored in communications with a minor in journalism. I worked hard to develop an editorial style of writing and communicating. While that served me well getting articles and books published, when I started my coaching business it did not help me convert leads into sales. As I watched one ad campaign after … Continue reading 5 Ingredients Every Piece of Copy Needs to be Effective￼
This week I had an eye opening conversation with a potential customer who asked me this question, “If I can build a custom audience on Facebook, why do I need a curated audience from Audientum? Aren’t they the same thing?” Simple answer is “No.” They are very different because of the number of data points … Continue reading Can a Curated Audience Boost Your Conversion Rates?￼
Marketing strategies continue to evolve. Omni-channel and multi-channel marketing strategies are a must with today’s savvy buyers. People want you to make it easy for them to say “yes,” and cookie cutter methods will no longer bring you the results you need to sustain and scale your business. It’s important for you to customize the … Continue reading 7 Ways to Attract and Nurture Your Leads
Big businesses have been using data driven marketing for decades. Why? Because it is effective. When you take the guesswork out of marketing, you change the way you market. You no longer get lost in the ocean of content that’s out there. Your message starts to resonate with the people you are best equipped to … Continue reading 6 Benefits of Data Driven Audiences
There is ONE thing all businesses need: High Quality Leads! No business is exempt from needing to connect with the right people and converting them into paying customers. It’s the difference between getting by and scaling your business. There are many ways to find leads: Lead magnets – Trading email addresses for a freebie Challenges … Continue reading Are Your Paid Ads Performing?
Communication can get muddled when you explain the problem you solve for your dream customer, especially if you are capable of helping them with more than one pain point. It is essential to communicate the problem simply, effectively and concisely in a way that leaves no room for ambiguity. Think of your “I help” statement … Continue reading Does Your Dream Customer Know What Problem You Solve?
Audience curation isn’t a new idea. Big corporations have been doing it for decades. Why? Because it increases the number of conversions. On average for every $1 spent on ads, a company can expect to make $8. Not a bad deal, right? When Facebook came on the scene, digital marketing made running ads more affordable … Continue reading Curated Audiences Increase Paid Ads Conversion Rates
When I was growing up, my dad owned an appliance store. We lived in a small town and our store was the only privately owned store that sold appliances. There were a couple of discount stores that had an appliance department but they didn’t offer service calls or training. I learned early on that understanding … Continue reading Are you ready for your next launch?
You’ve heard me say it before, and I’m going to say it again today. Data is a powerful business building tool. If you want to have higher conversions, you need to pay attention to the data that matters. And, that begins with the data points that make up your dream customer’s avatar or persona. One … Continue reading DATA COLLECTION – How to Understand Your Customer on a Deeper Level
Social media is a treasure trove of data that can be measured in a multitude of ways…likes, shares, retreats, impressions…the ways you can look at data is mind boggling. But, what metrics are really important to you as a small business owner?Facebook and LinkedIn would have you believe that impressions are what matter most. But … Continue reading Why You’re Not Getting an ROI on Your Social Media Advertising
I don’t know about you, but every conversation I’ve had over the past several weeks has centered around lead generation. Everyone struggles with it. Coaches. Consultants. Service Providers. Course Creators. The list goes on. Nearly 70% of all online businesses spend endless hours and countless dollars each year trying to get in front of their … Continue reading Lead Gen, There is a Better Way
This is a crazy statistic! 68% of businesses struggle with lead generation. I have found that to be true with the client’s I’ve worked with over the past twelve years. In fact, I think the number might be even higher when it comes to generating high-quality pre-qualified leads. When I owned my mortgage business, I … Continue reading All Lists are NOT Created Equally
What is Social Listening and Why You Need to Use It Simply put, social listening is monitoring social media channels for conversations about your brand, your competitors, and your product or service. It allows brands to track and analyze conversations about them on social platforms. Pretend that you own a boutique clothings shop. You’re behind … Continue reading What is social listening and why you need to use it