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Does Your Dream Customer Know What Problem You Solve?

Communication can get muddled when you explain the problem you solve for your dream customer, especially if you are capable of helping them with more than one pain point. It is essential to communicate the problem simply, effectively and concisely in a way that leaves no room for ambiguity. Think of your “I help” statement … Continue reading Does Your Dream Customer Know What Problem You Solve?

Curated Audiences Increase Paid Ads Conversion Rates

Audience curation isn’t a new idea. Big corporations have been doing it for decades. Why? Because it increases the number of conversions. On average for every $1 spent on ads, a company can expect to make $8. Not a bad deal, right? When Facebook came on the scene, digital marketing made running ads more affordable … Continue reading Curated Audiences Increase Paid Ads Conversion Rates

Are you ready for your next launch?

When I was growing up, my dad owned an appliance store. We lived in a small town and our store was the only privately owned store that sold appliances. There were a couple of discount stores that had an appliance department but they didn’t offer service calls or training. I learned early on that understanding … Continue reading Are you ready for your next launch?

Why You’re Not Getting an ROI on Your Social Media Advertising

Social media is a treasure trove of data that can be measured in a multitude of ways…likes, shares, retreats, impressions…the ways you can look at data is mind boggling.  But, what metrics are really important to you as a small business owner?Facebook and LinkedIn would have you believe that impressions are what matter most. But … Continue reading Why You’re Not Getting an ROI on Your Social Media Advertising

What is social listening and why you need to use it

What is Social Listening and Why You Need to Use It Simply put, social listening is monitoring social media channels for conversations about your brand, your competitors, and your product or service. It allows brands to track and analyze conversations about them on social platforms. Pretend that you own a boutique clothings shop.  You’re behind … Continue reading What is social listening and why you need to use it

6 Habits you Need to Cultivate to Become a High Performance Achiever

Labels. We all use them. Whether we like it or not we view ourselves through filters. Are you a type A or Type B personality?  Are you an introvert or extrovert? Are you an INFJ? How do those labels impact you? The great news is…it doesn’t matter!!! When it comes to being a high performer, … Continue reading 6 Habits you Need to Cultivate to Become a High Performance Achiever

Are You Using SMARTer Goals to Scale Your Business?

This morning as I was scanning my FB feed, I noticed a question posed to a group.  “How do you ensure you are being productive and not just busy?”  It’s a question I ask my coaching clients almost daily. I was intrigued to see how many responses indicated that busyness was filling coaches’ businesses, preventing … Continue reading Are You Using SMARTer Goals to Scale Your Business?