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5 Most Important Questions You Need to Ask About Your Organization

One of the things I love most about my business is helping service-based business owners elevate their business and learn how to scale in a way that makes sense for their specific goals. I recognize not everyone wants to build a million-dollar business, but to be successful at any stage of your growth, you have … Continue reading 5 Most Important Questions You Need to Ask About Your Organization

Your Avatar is the Heartbeat of Your Business

​​Over the past 12+ years, I have worked with coaches at various stages of their businesses. They have all come to me with the belief that they can serve a variety of people, and that may be true. But, none of them were thriving in their business because their messaging was all over the place. … Continue reading Your Avatar is the Heartbeat of Your Business

What is behavioral data and why does it matter?

Understanding your clients is what sets you apart from your competition. The more you know and understand their behavior, the better you can serve them. When we talk about data at Audientum, we are looking beyond the basic demographic data that is easy to access, we are looking at the more complex attributes that your … Continue reading What is behavioral data and why does it matter?

Getting Comfortable With Your Data  3 Reasons Why You Need to Regularly Check In

Forrester Research has said that we are in “The Age or the Customer,” where companies are no longer driving business decisions, customers are. For this very reason, it is imperative for businesses to know and understand their clients and potential clients on a deeper level. Now, more than ever, small businesses need to look for … Continue reading Getting Comfortable With Your Data  3 Reasons Why You Need to Regularly Check In

5 Elements of Every Successful Launch

Over the past twelve years, I’ve had my share of successful launches.  And, I have also experienced launches that totally tanked. For many coaches, their launch determines their income for the quarter or the year, so creating a successful launch is essential for their business to survive. Launches can be stressful. And if you’re like … Continue reading 5 Elements of Every Successful Launch

20 Characteristics of an Entrepreneurial Mindset

I don’t know about you, but I’ve been a rule breaker for most of my life. I could always find a better way to do things and, in many instances, my bosses didn’t appreciate my innovative spirit. When I was in the corporate world, it wasn’t uncommon for my boss to pull me aside before … Continue reading 20 Characteristics of an Entrepreneurial Mindset

5 Simple Ways to Connect With Your Audience on Social Media

When I started my online business in 2008 social media was a new thing. It was a place where we went to share personal details. Then, somewhere along the way, it became a place where we started sharing our businesses and professional accomplishments. As social media continues to expand its reach it’s vital for brands … Continue reading 5 Simple Ways to Connect With Your Audience on Social Media

How to Create Your Unique Value Proposition in 5 Easy Steps

Do you know what your Unique Value Proposition  (UVP) is? If you said, “no,” it’s time to pause and create a statement that will set you apart from your competition. This statement creates the foundation for your marketing messages and strategies. It is the second most important tool in your marketing tool box.  You may … Continue reading How to Create Your Unique Value Proposition in 5 Easy Steps

I don’t have an avatar…does it matter?

Last week I hosted a masterclass called 5 Things you Need to Know About Your Avatar to Write Copy Like a Pro! The purpose of the class was to demonstrate how knowing who your avatar is outside of simple demographics is necessary to move people from being a lead to becoming a paying customer. Questions … Continue reading I don’t have an avatar…does it matter?

5 Ingredients Every Piece of Copy Needs to be Effective

In college I majored in communications with a minor in journalism. I worked hard to develop an editorial style of writing and communicating. While that served me well getting articles and books published, when I started my coaching business it did not help me convert leads into sales. As I watched one ad campaign after … Continue reading 5 Ingredients Every Piece of Copy Needs to be Effective

Can a Curated Audience Boost Your Conversion Rates?

This week I had an eye opening conversation with a potential customer who asked me this question, “If I can build a custom audience on Facebook, why do I need a curated audience from Audientum?  Aren’t they the same thing?” Simple answer is “No.”  They are very different because of the number of data points … Continue reading Can a Curated Audience Boost Your Conversion Rates?

7 Ways to Attract and Nurture Your Leads

Marketing strategies continue to evolve. Omni-channel and multi-channel marketing strategies are a must with today’s savvy buyers. People want you to make it easy for them to say “yes,” and cookie cutter methods will no longer bring you the results you need to sustain and scale your business. It’s important for you to customize the … Continue reading 7 Ways to Attract and Nurture Your Leads

6 Benefits of Data Driven Audiences

Big businesses have been using data driven marketing for decades. Why? Because it is effective. When you take the guesswork out of marketing, you change the way you market. You no longer get lost in the ocean of content that’s out there.  Your message starts to resonate with the people you are best equipped to … Continue reading 6 Benefits of Data Driven Audiences

Are Your Paid Ads Performing?

There is ONE thing all businesses need:  High Quality Leads!  No business is exempt from needing to connect with the right people and converting them into paying customers. It’s the difference between getting by and scaling your business. There are many ways to find leads: Lead magnets – Trading email addresses for a freebie Challenges … Continue reading Are Your Paid Ads Performing?

Does Your Dream Customer Know What Problem You Solve?

Communication can get muddled when you explain the problem you solve for your dream customer, especially if you are capable of helping them with more than one pain point. It is essential to communicate the problem simply, effectively and concisely in a way that leaves no room for ambiguity. Think of your “I help” statement … Continue reading Does Your Dream Customer Know What Problem You Solve?

Curated Audiences Increase Paid Ads Conversion Rates

Audience curation isn’t a new idea. Big corporations have been doing it for decades. Why? Because it increases the number of conversions. On average for every $1 spent on ads, a company can expect to make $8. Not a bad deal, right? When Facebook came on the scene, digital marketing made running ads more affordable … Continue reading Curated Audiences Increase Paid Ads Conversion Rates

Are you ready for your next launch?

When I was growing up, my dad owned an appliance store. We lived in a small town and our store was the only privately owned store that sold appliances. There were a couple of discount stores that had an appliance department but they didn’t offer service calls or training. I learned early on that understanding … Continue reading Are you ready for your next launch?

DATA COLLECTION – How to Understand Your Customer on a Deeper Level

You’ve heard me say it before, and I’m going to say it again today. Data is a powerful business building tool.  If you want to have higher conversions, you need to pay attention to the data that matters. And, that begins with the data points that make up your dream customer’s avatar or persona. One … Continue reading DATA COLLECTION – How to Understand Your Customer on a Deeper Level

Why You’re Not Getting an ROI on Your Social Media Advertising

Social media is a treasure trove of data that can be measured in a multitude of ways…likes, shares, retreats, impressions…the ways you can look at data is mind boggling.  But, what metrics are really important to you as a small business owner?Facebook and LinkedIn would have you believe that impressions are what matter most. But … Continue reading Why You’re Not Getting an ROI on Your Social Media Advertising

Lead Gen, There is a Better Way

I don’t know about you, but every conversation I’ve had over the past several weeks has centered around lead generation. Everyone struggles with it. Coaches. Consultants. Service Providers. Course Creators. The list goes on.  Nearly 70% of all online businesses spend endless hours and countless dollars each year trying to get in front of their … Continue reading Lead Gen, There is a Better Way

All Lists are NOT Created Equally

This is a crazy statistic!  68% of businesses struggle with lead generation. I have found that to be true with the client’s I’ve worked with over the past twelve years. In fact, I think the number might be even higher when it comes to generating high-quality pre-qualified leads. When I owned my mortgage business, I … Continue reading All Lists are NOT Created Equally

What is social listening and why you need to use it

What is Social Listening and Why You Need to Use It Simply put, social listening is monitoring social media channels for conversations about your brand, your competitors, and your product or service. It allows brands to track and analyze conversations about them on social platforms. Pretend that you own a boutique clothings shop.  You’re behind … Continue reading What is social listening and why you need to use it

4 Things You Need to Write Great Content

I was in a training class with a group of coaches this week and one of the attendees asked a two-part question that I thought you’d find relevant too. The question was: “What is the magic formula for building a business?  How much time should I spend on content creation, marketing, and sales?“ Of course, … Continue reading 4 Things You Need to Write Great Content

3 Elements of Content Marketing

I get lots of questions about how to build a coaching business. This is one that has popped up lately and I thought you’d appreciate knowing some of the things you can do to jump-start your content marketing strategy. How do I get started with content marketing? You can start content marketing in 3 easy … Continue reading 3 Elements of Content Marketing

3 Tips to Writing Content for Your Ideal Client’s Avatar

Think of marketing like a plate of nachos. You want to start out with your demographic data (chips), add in psychographic data (nacho cheese), pile on behavioral attributes (meat), and top it off with needs (sour cream). Marketing is about layering your messaging to communicate how you have the solution to solve your avatar’s problem. … Continue reading 3 Tips to Writing Content for Your Ideal Client’s Avatar

10 Reasons Why Online Coaches Fail to Build a Sustainable Business

Speaking from personal experience, building my coaching business was far more difficult than I had imagined. All of my previous businesses had been built in large part by word of mouth and content marketing. It all came together organically.  I quickly discovered that communicating the services I provided as a coach was far more complex … Continue reading 10 Reasons Why Online Coaches Fail to Build a Sustainable Business