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Are you ready for your next launch?

When I was growing up, my dad owned an appliance store. We lived in a small town and our store was the only privately owned store that sold appliances. There were a couple of discount stores that had an appliance department but they didn’t offer service calls or training.

I learned early on that understanding your customers’ needs and offering a solution to that needs set you apart from your competition, no matter how big they were. It wasn’t just about trading money for a widget, it was about creating an experience and making your customers feel seen.

When I started my first business, I employed those same principles. I chose to service a demographic that was underserved. In my mortgage business, I intentionally chose to work with customers who had less than perfect credit to help them realize the dream of home ownership. At first, it was a hard sell because they had been conditioned to believe without a perfect credit history there was no hope for them.

With education and targeted marketing, I created a niche (blue ocean) that was competitor free. I reached out to realtors who wanted to close more business and shared our business model. Within months, we had a referral based business that was closing 15 – 20 loans per month. We began to grow a reputation for being the mortgage company that could close “unclosable” files.

That was a game changer for our company.  We were closing files that had been declined by other lenders and deemed impossible. We leveraged our relationships with underwriters and learned that how a file was packaged was as important as the contents of the file. The easier the file was to process and minimizing the number of times they had to handle the file gave us leverage to ask for exceptions. We made it easy for them to say “YES.”

That’s what we all want in our business, isn’t it?

We want to make it easy for our customers to say “YES!”  That means changing things up and creating a blue ocean for your business.  That requires having the courage to do things others say can’t be done.

When I started my coaching business, I watched my customers struggle to reach their sales goals. I saw their disappointment after each failed launch. It was sad to see many give up before they found their tribe of dream customers.

Now, I’m not discounting the weight that mindset has in business building, but today I want to focus on the nuts and bolts of scaling a business. No matter what system or platform you use, you need three basic elements needed for success:

  1. The Right Audience
  2. The Right Message
  3. The Right Offer

Over and over I witnessed my customers rush through or overlook the importance of building out their dream customer’s avatar or persona. They would reduce it to simple demographics like age ranges, gender, and family status. Simple demographics is not enough.

Messaging and offer creation start with knowing precisely who you’re talking to. Data can help you do that! Social media platforms, Siri, and location trackers collect data on us all day every day and big businesses leverage that data in their marketing campaigns.

And, we think you should use it too!  That is why we have been working diligently to create our own proprietary framework for curated audience building with our team of outsourced data scientists.

It sounds geeky, I know, but it’s game changing and we are the ONLY agency offering this level of precision audience building techniques!

How would your marketing change if you knew exactly who you were talking to?  I’m here to tell you it’s possible to take the guesswork out of who sees your paid ads. With our system, you can create a highly defined avatar and turn it over to our team of data scientists to hand pick an audience filled with people who have been prequalified to your unique specifications.

It sounds like science fiction, right?

Just like technology has evolved over the past decade, so have lead generation tools and techniques. Big businesses use this method every single day and it’s time that small businesses tap into this science, too!

Our team has the capability to use the data you provide for your avatar and marry it to real life people to locate your dream customer. But, that’s not all, they run multiple simulations and modeling to analyze buying habits and interests to determine if they are interested in your products and services. This narrows down the size of your curated audience and puts you in front of the right audience.

Data is everywhere. It’s available through public records, but it’s time consuming for ordinary people like you and me to collect that information let alone make meaningful sense out of it. That’s why my data scientists are so essential to our process.

We’re not just manipulating the antiquated system in ads manager to try to get your better results or help the algorithm learn your dream customer faster. We are actually providing data that can be uploaded to FB, LI and YT with the precise details and criteria that was thoughtfully and carefully constructed on the front end of the process.

The entire process takes 4 – 6 weeks. It’s not a simple process of toggling some switches on or off and spitting out a list that is sold and resold. It is a customized audience that is generated through tedious processes that narrows down the scope of people to a selection that:

  1. Have an expressed interest in your product or service
  2. Can afford to pay for your product or service

This audience is what we like to call the “Goldilocks Zone” because it is a custom fit for your business needs. It is going to save you time and money because:

  • You’ll stop building separate audiences on multiple platforms – your customized portable audience has already been created using precise data points that matter to you.
  • You’ll stop looking at  metrics that don’t matter like impressions – you’ll start looking at conversions and ROI.
  • You’ll stop wasting time and money paying for ads that are going to bots and fake accounts – you’ll market to real human beings.
  • You’ll stop paying for the algorithms to learn who should see your ads – you can upload your data to any platform so you’ll know exactly who sees your ads (each records has a unique identifier for each social media platform)
  • You’ll stop spending endless hours mining for leads in FB groups.
  • You’ll stop going through FB, IG and LI profiles hoping to find your dream customer.

You’ll begin to take control of  your life and business and start to:

  • Focus on the things that matter in your business…like building relationships.
  • Fill your conversation events with interested people.
  • Sell out your paid programs with people who are excited to work with you.
  • Scale your business and make a bigger impact by serving more people.
  • Work smarter and not harder to create a business that supports your lifestyle.

As you continue to scale your business, ask yourself the following questions…

  1. What is your blue ocean – how are you creating a competition free zone?  
  2. What do you need to do differently to get better results?
  3. What is eating up your time but not providing an ROI?
  4. Who do you need to collaborate or partner with to get to the next level?
  5. How do you need to refine your messaging or offer to appeal to your dream customer?

It’s never too late to pause and regroup. If you haven’t taken time to define and refine your dream customer’s avatar, there is no time like the present. Being clear on who you are talking to could be the shot in the arm your messaging needs to start converting leads into paying customers in your very next launch!

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Why You’re Not Getting an ROI on Your Social Media Advertising

Social media is a treasure trove of data that can be measured in a multitude of ways…likes, shares, retreats, impressions…the ways you can look at data is mind boggling.  But, what metrics are really important to you as a small business owner?

Facebook and LinkedIn would have you believe that impressions are what matter most. But recently, more than 76% of CEOs said they no longer care about impressions. Instead generating new customers and not simply being “seen” by a large generic audience is what matters most to their businesses

In a recent Digital Information World survey, 59% of CEOS said, “social channels don’t generate sales for their businesses” and 77% don’t see “digital advertising as a reliable source for gaining new customers or increasing sales.”

Social media channels are certaining being put through the wringer with 62% of decision makers feeling like they are wasting their hard earned budgeting dollars on platforms that don’t convert into paying customers. More than 50% are no longer interested in spending money on Facebook, Instagram or Search ads and more than 66% are no longer endorsing the use of Twitter or LinkedIn advertising.

Those statistics are in alignment with what I’ve seen my clients experience in my coaching business over the past 12 years. But let me assert that it’s not the ads that are at fault, it’s the inability to target ads to an audience who is interested in your products or services.

Social media ads can generate revenue when they are targeted towards the RIGHT group of people. But as it stands, ads managers only allow targeting based on a small subset of data like age, job, gender, and basic interests. But, that data alone isn’t enough to measure interest in buying, and that’s why social media conversion rates are extremely low.

I was shocked to learn that Instagram’s conversation rate is 1% and Twitter and Pinterest come in around .54-.77%. Facebook converversions are marginally better based on your niche or industry. Fitness, healthcare, and education fare at about 14%, but many industries can only expect to convert 2-3% on their investment.

As you know, engagement (likes) and impressions don’t create an ROI on advertising dollars. Imagine how your ads would perform if they were targeted to people who had an interest in your products or services AND had the financial means to pay for it. This approach totally removes the guesswork from marketing campaigns.

As with any targeted marketing campaign, data is at the heart of it all. That’s why curated audiences are the key to successfully converting your social media ads into paying customers. You are able to define your dream customer and know all of their intimate details.

At Audientum, we have access to over 550 data points that help us predict their buying patterns for products and services that you offer. With all of this vital information, coaches, consultants, and service based businesses can target their messaging to their dream customers.

When you acquire a curated audience, not only do you take the guesswork out of who you’re talking to, you also know exactly where they are hanging out. Each person in your audience comes with their unique social media identifier codes so you can upload your audience on each platform you run paid ads.

Running ads to a curated group of living and breathing humans can increase your conversion rates by 40% for several reasons. 

  1. You’re not waiting for algorithms to learn your potential customer
  2. You’re not running ads to fake accounts or bots
  3. You’re able to target your ads to your dream customer because know you exactly who they are
  4. You’re able to reach them on all of the social platforms they hang out on
  5. You’re able to invite them to your conversion events via SMS messaging

Why waste time and money doing the same things you’ve been doing and getting disappointing results? It’s time to flip the script and make some strategic changes in the way you invest in your business. With just one curated audience and a $500 offer, you could realize a six-figure ROI within 90 days.

If you’re ready to fill your conversation events and sell out your programs with your dream customers, it’s time to make social media work for you!  Audientum has the solution that will provide the framework to deliver the results you’ve been striving so hard for. 

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What is social listening and why you need to use it

What is Social Listening and Why You Need to Use It

Simply put, social listening is monitoring social media channels for conversations about your brand, your competitors, and your product or service. It allows brands to track and analyze conversations about them on social platforms.

Pretend that you own a boutique clothings shop.  You’re behind the counter  and you overhear a conversation between two customers.

One says, “I like the selection of sundresses here…especially the ones with big bright prints.”

“Yeah, those are nice,” the other one replies. “But I’m not digging the tube tops, they are way too 80s for me.”

You begin to ponder what you overheard. Does everyone feel this way about the tube tops?

You start to ask other customers when they come into your boutique. You start to listen in to conversations that are organically happening in your store. And, based on what you hear, you strat to make changes that are in alignment with what you hear people like.

It’s working. Your sales are going up because you are listening to what your customers actually want, not second guessing what you think they want.

So you might be thinking, but I run an online business, how can I listen into what people are saying about  my business or brand…

It’s a simple two-step process:

  1. Monitor social platforms for conversations about your brand, keywords you use in your business, as well as your competitors.
  2. Analyze the data for ways that you can put what you discover into action. 

Social monitoring and social listening on the surface look like the same thing, but social monitoring focuses in on the metrics like:

  • Brand mentions
  • Pertinent hashtags
  • Competitor chatter
  • Trends in your niche/industry

Social monitoring is beneficial for tracking your ROI or A/B testing your ad campaigns. Looking at engagements and mentions is beneficial for the bottom line, but social listening goes much deeper and considers the mood behind the data.

Understanding your data can help you predict buying patterns and the overall feeling toward your brand. It is a powerful tool for you to use to pivot and take action to connect with your potential and existing customers on a deeper level.

Imagine a positivity scale to measure how your brand is perceived and using the data to guide your daily strategy in running your business. It helps you gauge the problem you solve and how effectively you do that from your customer’s perspective.

If your customers really matter to you, and I’m sure they do, you will want to glean in on the insights they are leaving for you. There is a goldmine of information you can use to serve them on a deeper level.

For instance, if you’re hearing that you don’t have great customer service, you may choose to set up an account on FB to answer questions rather than using a ticket system. You may institute an “all tech” questions rule to answer all tech related questions within a 2 hour window so customers are left hanging with an issue that is holding them back, and perhaps costing them money.

Social listening allows you to see what is working in real time. You can see what posts are doing well and which posts are not resonating with your audience. But, you need to look even deeper. Why are they engaging? What is the emotional connection that is fueling the engagement? If you can pinpoint the answer to those two questions, can you create more powerful marketing campaigns in the future.

As you social listen, you may also uncover additional pain points. This information creates an opportunity to repackage an existing product/service or create something that will address that problem in a new way.

This new found knowledge allows you to nurture and build deeper relationships with your existing clientele and attract new potential clients with your messaging and social selling strategies. Set yourself apart by being known as the best resource for their unique buying decision.

Social listening also opens up opportunities for you to connect brand influencers and advocates. When you recognize your brand getting noticed by these types of people, make a connection and suggest possible ways to collaborate.

If you’re new to the concept of social listening, here is a list of keywords and topics you will want to start monitoring to get a feel for how your brand is being perceived:

  • Your brand name and handles
  • Your products/services, including common misspellings
  • Your competitors’ brand names, product names, and handles
  • Industry buzzwords
  • Your slogan and those of your competitors
  • Names of key people in your company and your competitors’ companies
  • Campaign names or keywords
  • Branded  and unbranded hashtags and those of your competitors

There are several tools out there to help you social listen:

  • AdvieW is designed for brands to social listen on FB and IG ads. You’ll be able to see analytics behind your ads to get more engagement.
  • ReviewTrackers makes it possible to see reviews on more than 50 review sites.
  • Talkwalker has listening features that analyze blogs, videos and more by drawing from 150 million sources for data.
  • Brandwatch monitors the impact and tone of conversations over 95 missions data sources for blogs, social networks, news and reviews. 
  • Mentionlytics tracks mentions, keywords and makes it easy to find influencers across social platforms. 

As we move into the new age of marketing harnessing the power of data will give you the competitive edge. The more you know about your existing customers and potential customers the more effective you will be at conveying the solution you offer to their most pressing problems.

DATA COLLECTION – How to Understand Your Customer on a Deeper Level

You’ve heard me say it before, and I’m going to say it again today. Data is a powerful business building tool.  If you want to have higher conversions, you need to pay attention to the data that matters. And, that begins with the data points that make up your dream customer’s avatar or persona.

One of the shortcuts I see coaches and consultants make is not taking the time to properly define the data points that matter most in their marketing endeavors. Knowing exactly who you are talking to drives your targeting in Ads manager, it drives the language you use in your social media messaging, and it drives the types of offers you create.

Data is at the heart of your business.  I realize this may be a new way of thinking about data. For many of your data has to do with numbers and dollars and cents when it comes to measuring your bottom line…and yes…data is that too!

But for our context, data is what makes magic happen when you try to fill a FB group, a conversion event or a mastermind program. Data is what brings your potential customer’s passions, interests, and most importantly buying patterns to light.

For some of you, I must sound like a broken record, but for some of you, this idea of highly defining your avatar is a totally new concept. Trust me, you don’t want to shortcut this part of the process. If you keep a vague picture of who you’re talking to….or if you ignore important data points like income levels, interest levels and lifestyle choices…you could be sinking your own boat.

That’s right, not being precise in your language could mean that no one is hearing what you have to say because you really don’t know who your ideal customer is. Many of you have made assumptions about who you think your dream customer is and what their most urgent pain point is. But, if you’re not selling out your programs, you still have some work to do.

So, what is the answer to this dilemma?

Data collection.

This week in our live training we talked about 5 ways that you can capture data on your own. 

  1. Lead Magnets – You can use lead magnets to trade for data.  This could be for a free gift or service. Usually you can capture first and last name as well as an email address. 
  2. Landing pages / challenges – If you use a landing page to register for an event, you might also collect a cell phone number to send reminders about start times.
  3. FB Groups – When people join your FB group you can ask 3 qualifying questions. Be sure you collect an email address. Then ask two questions that you want to know about your group. Maybe start with what they have tried and failed at, and what they want to achieve.
  4. Polls – Taking a multiple choice poll is an easy way to get quick info on your tribe. Ask questions that are precise and quantifiable.
  5. Surveys – These are a little more involved. You can use a Google form or Type form to create a survey to glean more information about your customers.

So what do you do with all of this data once you collect it?  I recommend using some sort of CRM to capture this information for future conversations with your leads. You can use a simple spreadsheet, Trello, or something as sophisticated as Sales Force. It needs to be a system you will use because this information will impact your content and sales conversations.

I like to use Monday.com. It’s simple and I can use it on my phone or desktop. It gives me the flexibility to see where leads are in my funnel, and what matters to them most so I can customize my offers to meet their unique needs.

The more you know about your customer, the easier it will be to help them feel seen, heard and understood through your messaging. The more information you have, the better you can communicate meaningfully and help them solve their problems.

Big businesses, like retail, use the data that is collected through membership or rewards numbers at their store. The number you type in at the grocery store tells them how often you visit their store, what time of day you shop, and what you purchased. They see your buying patterns and can market to you accordingly.

Your GPS and location devices store information about where you go, what route you take, and what stores you shop at. Services like Alexa and Siri track your calendars, set reminders for tv programing, know what music you listen to, etc. We literally give our data away to AI all day every day.

Social media platforms collect data on you, too. They track which groups you hang out in, which ads you click, what products you buy, when you’re on line, how long you spend on each platform, in essence, they track your interests and buying behaviors, too.

So, my question to you is, do you see the power that data has when you define your ideal customer’s avatar?

At Audientum, we focus on helping coaches and consultants hone in on those important data points so they can increase their conversion rates, lower their acquisition costs, and increase their bottom line with our Done For You Service of creating a curated audience using these same data points.  (We actually have access to 550 data points when we curate audiences)

Due to privacy regulations, many of these data points are no longer available inside of Ads manager, but these bits of data are still being collected and used by big businesses around the world. And, we believe they should be available to you too!

If you would like to know how you can leverage the power of data in your business and fast track your success rate, reach out to me or my team and we can show you how you can build a 6 – 7 figure business by marketing to just one curated audience filled with your ideal customer.

Let’s fast track your success together!

Lead Gen, There is a Better Way

I don’t know about you, but every conversation I’ve had over the past several weeks has centered around lead generation. Everyone struggles with it. Coaches. Consultants. Service Providers. Course Creators. The list goes on.  Nearly 70% of all online businesses spend endless hours and countless dollars each year trying to get in front of their dream customer.

I feel your pain.  I’ve been there.  Over the past 12 years, I have tried all the things to grow my coaching business. And, none of the cookie-cutter programs worked for me. To be honest, they didn’t work because they felt pushy and invasive. (Fear of sounding like a used car salesman!)

I know we’re all here to make money by selling our products or services, but jumping into a chat with a complete stranger seems inauthentic to me. As an introvert, I need time to warm up to a person before I even think about sharing details about my life or business. (I know that makes no sense to extroverts. LOL)

Not long ago, a health and wellness coach PMed me. She immediately started out “prequalifying” me for her upcoming challenge. The questions were all geared to meet her needs, not focused on my health goals. I probably was her ideal client, but the way she came after me was so aggressive.  It was a real turn off. She kept pressuring me to say “yes” to her invitation. I shared with her that I really like to do business with people I have a connection with, and her response back was that her product/challenge wouldn’t do me any harm so I should just say “yes.”

Needless to say, that tactic didn’t convince me to join her challenge, and I never heard from her again. I want to do business with genuine people who have a heart to serve, and I bet you do too. As consumers, and humans,  we all want to feel seen and heard on our buyer’s journey. But, time just doesn’t allow for it if you’re focused on prequalifying cold leads day in and day out. 

Imagine what your dialogue would  look like if you were having conversations with people who were already prequalified? Would your mindset shift from selling to serving if you knew your leads were interested in your product or service, if you had relevant background information about them, and you knew they could afford to pay you?

Of course it would! We are in the business of solving problems for our potential customers. That’s literally why our businesses exist, but in order to do that, we need to have three elements in place:

  1. Right messaging
  2. Right offer
  3. Right audience

Sounds simple, doesn’t it?  It is! But…it’s just not that easy with the systems we have to work with in the marketing world. Most of my entrepreneurial clients have #1 and #2 in place, but they can’t seem to nail down #3.

I’ve been attending masterclasses, having one-on-one conversations with small business owners, and listing in FB groups and the information and tactics being discussed are overwhelming.  Just this month I’ve heard these tidbits of advice on lead generation:

  • Manifest your leads
  • Show up as who you need to be and your potential clients will be attracted to you
  • Create systems so you’re prepared to receive new leads
  • Use contests 
  • Use challenges
  • Use lead magnets
  • Grow a FB group
  • Create a funnel
  • Run paid ads
  • Get referrals
  • Go back to past clients
  • Use CTA posts and emails
  • Buy lists or directories

Don’t get me wrong, we need to use many of these methods in business building, but the majority of these tactics will not generate high-quality prequalified leads. And, that is what we need to increase our conversions, isn’t it?

I believe there is a better way to connect with your dream customer so you can focus on connecting and converting so you can change their lives through the work you do.  Your dream customer is out there searching for you, but in this sea of social media marketing it can feel like two ships passing in the night.

I’d like to suggest that small businesses can use BIG business tools to build their businesses. Using data to create a well defined avatar can set you up for success in ways most small business owners can’t even image. More than 5,500 data points are collected on each person who is on a social media platform daily.  Why should only big businesses with deep pockets benefit from that information?

That is why I started working on making this powerful available to small business owners like you. Check out results from a recent service based client:

These results are pretty typical for clients who have taken the time and energy to dial in their messaging and create an irresistible offer that creates a meaningful transformation for their dream customer. The magic happens when you get your message in front of the right people.

Leveraging data, regardless of your product or service, gives you the power to convert more sales in your business, change more lives through the work you do, and bypass all of the extraneous activities that have robbed you of time and money. 

Here at Audientum, we have a framework to help coaches, consultants and service providers determine who they want to work with on a deeper level. Because we know first hand how powerful data is in predicting buying behaviors, we have partnered with some of the best data analysts in the world to help us define and refine audiences that convert.

Creating a detailed avatar is the step that most coaches skip over or only dedicate minimal resources to building. I can’t say enough HOW much it matters. Everything hinges on this one ingredient in the recipe. If you don’t know who you’re taking to, then you may as well not be talking. No one will hear your message anyway.

I’m sure you’ve heard the old saying, “The Devil’s in the details.” Well it’s true. The more details you know about your dream customer’s life the more targeted your messaging can be, the quicker you’ll connect, and convert potential leads into happy paying customers.

If you’d like to learn more about building you a successful coaching/consulting business by leveraging big business tools, join my new FB group: Audientum Connect. We will be providing FREE training about lead generation, marketing strategies, dialing in your message and tweaking your offers so you have the tools you need to reach your dream customer!

All Lists are NOT Created Equally

This is a crazy statistic!  68% of businesses struggle with lead generation. I have found that to be true with the client’s I’ve worked with over the past twelve years. In fact, I think the number might be even higher when it comes to generating high-quality pre-qualified leads.

When I owned my mortgage business, I bought lists from our local title company. It was a reliable way to capture potential clients. Even though I was limited in the criteria available to me, I knew that if I sent out 10,000 mailers that my list would generate 100 phone calls, and I’d close 15 loans or more from that list.  I could count on it like clockwork. So, if I wanted to close more loans, I’d simply increased my mailers proportionally.

When I started my coaching company, I struggled to find my audience, too. So, I went to a source that was familiar to me, but lists weren’t effective. There weren’t enough data points to qualify a viable lead in the coaching world. There were too many characteristics I was interested in knowing about my potential customers that weren’t even options to choose from.

As a business coach, one of the steps I take my clients through is defining their dream customer’s avatar. We go through extensive steps to know that person intimately. By the time we get through the process, my clients know their dream customer inside and out. They know everything about them like the subscriptions they read, events they attend, and where they shop. This information is useful to pre-qualify a lead because it indicates their buying habits and what is most important to them.

But, traditional leads lists don’t take any of that information into account, they are just that, lists of raw data that have basic information like name, address, email address and maybe basic income information. When you purchase a list like this there are no indications that this group of people are even interested in your product or service, they just happen to share similar data points like living in the same zip code. If you have the ability to expand your search criteria, you may get slightly better results, but raw data alone will not pre-qualify a potential customer for you.

So why do it?  You shouldn’t. Lists can be costly and they are, for the most part, inaccurate and ineffective because they haven’t been properly scrubbed or updated on a regular basis.

You may be asking, what can I do to find quality leads that don’t cost me an arm and leg or take hours of mining through profiles on social media platforms.

The answer is a curated audience based on data points that matter to you. Building audiences isn’t a new concept. Facebook ads manager allows you to build look-alike audiences based on data you have on past clients or people in your groups. That basically gives information for the algorithm to start learning who you want to see show up at your conversion events.  That can take time and your ad spend can be substantial.  And…the leads may not identify with all of the characteristics you outlined for your dream client’s avatar.

What makes a curated audience different is the exact characteristics you outlined about your dream customer have a profound impact on their buying habits. They are specific to the person YOU want to work with, not every Tom, Dick and Harry that the algorithm might find for you.  A curated audience refines their interests to a degree that data can be used to create predictions about their interest level in your products or services.

Did you know that there are more than 5,500 data points collected on each person who engages on a social media platform in the US, Canada and Europe? That’s a ton of information. Data companies literally know about all of our habits. They know what time of day we shop, where we shop, what we purchase, how much we spend, etc.

I’m sure you’ve experienced how data works…you search for a pair of shoes online…then all of the sudden you’re inundated with shoe ads…AI is a powerful tool in the marketing arena…if it is working for you!

It’s remarkable how much advertisers know about us from where we live, our income level, what causes we support, where we volunteer our time, what kind of car we drive, and so much more. Siri and Cortana are always learning. And, all of this data has a meaning behind it for potential marketing campaigns.

As a small business owner, you can leverage this data to define and curate an audience composed of your dream customer’s data points, too. You can design a comprehensive description of the person you most want to work with. But, up until now, it’s been an unaffordable option for most small business owners.

That’s what’s so exciting about the innovations in digital marketing. Small businesses can now curate a precise audience filled with their dream customers and market directly to their pain points with your unique solution to their most pressing problems.

You no longer have to settle for half baked lists with outdated information or waiting for an algorithm to supply an audience of people who hang out with your customers. You actually have the power to create a precise audience of living and breathing people who:

  • Meet your customized criteria
  • Have an interest in your product or service
  • Can afford to pay you

Let’s face it, 5,500 hundred data points are a lot of information to sort though, and much of it doesn’t pertain to what you need to know about your dream customer. But, let’s say, you had access to 550 data points, you could put together some targeted campaigns to get your dream customer’s attention….couldn’t you?

Over the years, each time I witnessed a client fail, the missing link was not being in front of the RIGHT audience. I knew that there had to be a more sophisticated approach to lead generation than endlessly mining through profiles on social media, cold calling via Direct Messages, using CRM integrations to provide lists of cold prospects, or paying buckets of money for ads that didn’t convert.

That’s why I started researching this idea back in 2018. I wanted to help my clients get better results in their business. I wanted them to experience the time and financial freedom they were working so hard to attain. I wanted to shortcut their track to success by giving them tools that would help them convert potential clients into paying clients.

If you’re tired of doing the same old things and getting the same disappointing results, let’s chat about how one curated audience could change your life and business forever. There is an easier way…