Are you ready for your next launch?

When I was growing up, my dad owned an appliance store. We lived in a small town and our store was the only privately owned store that sold appliances. There were a couple of discount stores that had an appliance department but they didn’t offer service calls or training. I learned early on that understandingContinue reading “Are you ready for your next launch?”

DATA COLLECTION – How to Understand Your Customer on a Deeper Level

You’ve heard me say it before, and I’m going to say it again today. Data is a powerful business building tool.  If you want to have higher conversions, you need to pay attention to the data that matters. And, that begins with the data points that make up your dream customer’s avatar or persona. OneContinue reading “DATA COLLECTION – How to Understand Your Customer on a Deeper Level”

Why You’re Not Getting an ROI on Your Social Media Advertising

Social media is a treasure trove of data that can be measured in a multitude of ways…likes, shares, retreats, impressions…the ways you can look at data is mind boggling.  But, what metrics are really important to you as a small business owner?Facebook and LinkedIn would have you believe that impressions are what matter most. ButContinue reading “Why You’re Not Getting an ROI on Your Social Media Advertising”

Lead Gen, There is a Better Way

I don’t know about you, but every conversation I’ve had over the past several weeks has centered around lead generation. Everyone struggles with it. Coaches. Consultants. Service Providers. Course Creators. The list goes on.  Nearly 70% of all online businesses spend endless hours and countless dollars each year trying to get in front of theirContinue reading “Lead Gen, There is a Better Way”

All Lists are NOT Created Equally

This is a crazy statistic!  68% of businesses struggle with lead generation. I have found that to be true with the client’s I’ve worked with over the past twelve years. In fact, I think the number might be even higher when it comes to generating high-quality pre-qualified leads. When I owned my mortgage business, IContinue reading “All Lists are NOT Created Equally”