4 Things You Need to Write Great Content

I was in a training class with a group of coaches this week and one of the attendees asked a two-part question that I thought you’d find relevant too. The question was: “What is the magic formula for building a business?  How much time should I spend on content creation, marketing, and sales?“ Of course, … Continue reading 4 Things You Need to Write Great Content

3 Elements of Content Marketing

I get lots of questions about how to build a coaching business. This is one that has popped up lately and I thought you’d appreciate knowing some of the things you can do to jump-start your content marketing strategy. How do I get started with content marketing? You can start content marketing in 3 easy … Continue reading 3 Elements of Content Marketing

3 Tips to Writing Content for Your Ideal Client’s Avatar

Think of marketing like a plate of nachos. You want to start out with your demographic data (chips), add in psychographic data (nacho cheese), pile on behavioral attributes (meat), and top it off with needs (sour cream). Marketing is about layering your messaging to communicate how you have the solution to solve your avatar’s problem. … Continue reading 3 Tips to Writing Content for Your Ideal Client’s Avatar

10 Reasons Why Online Coaches Fail to Build a Sustainable Business

Speaking from personal experience, building my coaching business was far more difficult than I had imagined. All of my previous businesses had been built in large part by word of mouth and content marketing. It all came together organically.  I quickly discovered that communicating the services I provided as a coach was far more complex … Continue reading 10 Reasons Why Online Coaches Fail to Build a Sustainable Business

5 Most Important Questions You Need to Ask About Your Organization

One of the things I love most about my business is helping service-based business owners elevate their business and learn how to scale in a way that makes sense for their specific goals. I recognize not everyone wants to build a million-dollar business, but to be successful at any stage of your growth, you have … Continue reading 5 Most Important Questions You Need to Ask About Your Organization