5 Ways to Truly Understand Your Ideal Customer

When it comes to getting to know your avatar there are several ways to go about it. You can invest time and energy into locating that data organically by conducting surveys or having conversations in FB groups and in DMs.  You can search through piles of profiles trying to find out more about your potential customers. Or, you can build an avatar based on data.

There is no right or wrong answer, it’s all about how you want to invest your time and energy and how quickly you want to see results. At the heart of it all, you want your audience to know how much you care about their situation and how you can help them achieve their goals and dreams.

Online business building takes time and intention. Over the past twelve years, I’ve worked with hundreds of clients who chose the organic path. The problem with this method is that rarely did they track any of the data they organically collected. So, in essence, it was all wasted time and effort.

Data is at the heart of all of your business. It drives your success because it taps into what is truly important to your ideal customer’s life. The more you know about what makes them tick, the better you can target your messaging and offers.

Let’s check out 5 ways you can truly understand what is important to your ideal customer. 

  • Demographics are not enough – you have to dive into psychographics if you’re truly going to understand what is going on in the life of your ideal customer. Humans are complicated creatures and many factors play into their decision making and buying habits. Share stories that show you can relate to their situation. Use empathy to show how much you care.

    Ask questions like: What keeps them up at night? What brings them joy? What’s their story and why do YOU care?
  • Ask questions – they are for more than engagement. They are valuable tidbits of market research. When you create a safe space for them to provide feedback, take notice and record the data. It will revolutionize your content writing and allow you to connect on a deeper level.

    Be specific: Use this information to provide better service and create better offers. Uncover ways you can help them make more money, save time, or have more status.
  • Survey results – after you host an event or complete a program follow up and ask for honest feedback. Ask for testimonials and  referrals. You will organically close more sales when you follow up and express genuine concern about their day to day life.

    Engage with interest: ask questions about their day to day life. Demonstrate that you listen and hear what they have to say.
  • Update your avatar with data – deepen your level of understanding by updating your data in your avatar profile. The more psychographic data you have, the easier it will be to connect on an emotional level.

    Find out: What do they really want? What are their core values? What fear is holding them back? What have they tried and failed at?
  • Tap into behavioral data – use tools like Google Analytics to capture behavior trends. You can gain valuable insights into what they don’t understand, like or prefer. You can see exactly where they get stuck and need your help.

    Seek to create a better experience for them: when you understand their stuck points you can create a better experience for them to engage with you. When you remove the friction from their experience, it is easier to convert them into paying customers.
  • Actively listen – dig deep into your market and look at reviews of competitors and see what is working and not working in your niche. Set up alerts so you can receive real time data about what people are saying about your brand so you can react and pivot if necessary.

    Give your customers what they want: fine tune your CTAs to be in alignment with what they really want. Eliminate the things that aren’t working even if that means going back to the drawing board.

At Audientum, we track the decision-making processes of the people in our audiences through trend and cyclical patterns gathered through analytics and predictive modeling tools. Through these steps we (our data scientists) are able to build realistic models of what future buying patterns look like. Understanding this data helps you, as the marketer, to develop content that will guide your leads to say “yes” to your offer on a more predictable scale.

And, finally, test, test, test. Everything in marketing is an experiment. Be willing to try different headlines, keyworks, graphics, and colors to appeal to your ideal customer. The more you know about them the easier it will be for you to find the winning/converting combination.

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